AVA Digital Awards 1700X397
03 February 2022

Petrofac scoops triple Gold and a Platinum at the AVA Digital Awards

Petrofac has been recognised with three Gold Awards and one Platinum Award at the 15th annual AVA Digital Awards, an international competition that recognises outstanding work by creative professionals in digital communication.

Two awards were in recognition of petrofac.com, and two spotlighted our creative campaigns that highlighted hydrogen and its role as the energy of the future, part of our ongoing efforts to support New Energies and their business proposition.

Following the revamp of petrofac.com in 2021, our corporate website was awarded Gold in two categories – ‘Website Redesign’ and ‘Website – Business to Business’. As we keep working on reshaping, simplifying, and rebuilding the company, our website remains an important channel for all our stakeholder groups.

The final Gold was awarded in praise of the ‘Different colours of hydrogen video’, which provides quick answers about the hydrogen colour spectrum in a way that is engaging and easy to digest.

The Platinum Award, the shiniest of the four, was for excellence in Digital Marketing in the ‘Search Engine Optimisation Campaign’ category. By successfully identifying future search trends, our team created a blog that explains the basics of hydrogen and its types, responding to the needs of internet users who were becoming increasingly interested in the topic. The blog accumulated more than 100,000 views and remains one of the most popular content pages on the website, and one of the top ranking hydrogen pages across search engines.

“We have rebalanced and reshaped our business in the past 12 months and this is reflected in a fresh, engaging digital presence that better reflects who we are today, the standards we hold ourselves to, and the key role we play in helping deliver the world’s evolving energy needs to clients across the full energy spectrum. My congratulations to the team on their vision, creativity, and commitment in delivering this step-change to our digital estate.”
Alison Flynn Group Director of Communications and Sustainability and member of the Group Executive Committee

About AVA Digital Awards

AVA Digital Awards is an international competition that recognises outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions, animation, interactive websites, blogs, podcasts, social media sites, and other forms of user-generated communication.

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP).

Find out more on http://www.avaawards.com/