Petrofac named one of LinkedIn's top 20 most influential UK brands for second year

Petrofac has been named one of the UK’s most influential brands by LinkedIn for the second year in a row. Petrofac appears on the list with well-known global brands such as BP, Ernst and Young and Unilever.

LinkedIn analysed the activity of its 18 million members across the UK and determined a ranking by using its own content marketing score for brands. The score is calculated by measuring the ratio between a brand’s total target audience and the unique users that engaged with their content.

Last year, LinkedIn examined brands’ rankings over the period of a month but this year it was increased to a six-month period for a more comprehensive view into brands’ content marketing efforts and content strategy. The frequency and relevance of Company Page updates as well as how often employees shared their Company’s content all helped to boost the reach and engagement rates of the top 20.

Fiona George, Digital Communications Executive, commented on the achievement: “We’re delighted to have been named in LinkedIn’s top 20 most influential UK brands for a second year. We continue to see high engagement with our page, not only from our UK Followers, but also LinkedIn members across the world. There’s definitely an appetite to find out about Petrofac on LinkedIn and keep up-to-date with latest company news and career development opportunities.

“We’ve seen a lot of success with LinkedIn over the past year and we have been recognised as an employer of choice on the channel. We were named one of LinkedIn’s Top 50 Most In Demand Employers at the end of 2014 and we recently reached 200,000 Followers.”

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